Taylor-Smith welcomes SuperCell365 into the BTCC​
Press Release: April 2023

SuperCell365, a leading business transformation partner based in the UK, is delighted to announce an exciting new partnership with multiple British Touring Car Championship race winner Árón Taylor-Smith for the 2023 season.

The Hampshire based company directors have long been fans of the BTCC and have enjoyed in the past sponsoring a couple of other teams within the championship. 2023 season marks another exciting occasion where the company will be represented once again on the grid. SuperCell365 specialise in working with organisations to create an engaging digital workplace embracing Microsoft technologies, processes and people combined with hybrid business, technical, marketing, and digital consulting services that excites and embraces our client’s, their employees, and customers alike.

Justine Beavis commented: “Everyone at SuperCell365 is delighted to return to the BTCC paddock with Árón. We have long been fans of the championship and Árón was able to put a program together bespoke to what we wanted to achieve and I am absolutely certain that it will extend far beyond a generic marketing program. We cannot wait to be trackside and cheer Árón on as he takes to the track with CarStore PowerMax Racing.”

With a new season comes a fresh challenge for Taylor-Smith as one of the pivotal moves of the 2023 off season was the Irishman’s switch to join CarStore Power Maxed Racing, and the 33-year-old has spent recent weeks getting to grips with his new Vauxhall Astra as he prepares for a ninth year in the UK’s premier tin-top series. The fans favourite has accumulated twenty podiums during his successful career in the BTCC and to this day remains the only Irishman to win a race in the championship in over thirty years. The thirty-three year old debuted in the series in 2012 and won a race in his first season, immediately marking him as one to watch for the future. Taylor-Smith continued in the BTCC for a subsequent five years before taking a sabbatical to focus on a GT program throughout Europe.

Taylor-Smith commented: “I truly am delighted to welcome SuperCell365 into the BTCC for what looks to be a very exciting season. It was as clear as day to me that the company would be a great fit for my BTCC program after speaking with both Gary & Justine. I absolutely love getting to welcome like-minded companies into the BTCC and also integrate them into my BTCC partners network. I really am looking forward to seeing what we can achieve both on and off the track this season.”

The 2023 British Touring Car Champions kicks off in a matter of days at Donington Park for the first race weekend of the season on April 22nd & 23rd. Whilst the preseason testing has come to an end, the CarStore PowerMax racing team are fine tuning their machinery ahead of going to battle with the nations best race drivers. New for the 2023 season will be the SuperCell365 branding on Taylor-Smiths race car that will be seen live on ITV throughout the championship. The championship is widely regarded as the nations most widely followed motorsport championship and in 2022 accumulated over nineteen million viewers.

British Touring Cars
Árón Taylor-Smith

Taylor-Smith commented: “I can’t wait to get stuck in this season and really show everyone what I am capable of as I feel at home with the Astra. I think we are in a very strong position going into the first race and I am itching to get going. I have to say a massive thank you to everyone at SuperCell365 for joining my BTCC program. Their support really does make a huge difference and I am looking forward to flying their flag with pride this season.”

Be sure to keep an eye on both the SuperCell365 and Taylor-Smith’s social media channels over the next few weeks to be kept up to date on all things BTCC related ahead of the first race weekend.